VT
Venusri Teja Rayudu
Venusri Teja R

Hi, I'm Venusri

From running city-level growth at Uber to fixing margin leaks at Coca‑Cola, I've spent the last few years turning ambiguous, on-the-ground problems into measurable outcomes across mobility, FMCG, and enterprise tech. I like the parts of the job that don't show up in a deck: driver payouts, union negotiations, a dashboard nobody's using yet.

Over the past 4+ years, I've been fortunate to work across operations, engineering, and product teams, and have:

  • Led city-level supply and growth operations across 10+ cities for a global mobility platform
  • Designed a margin and pricing strategy that saved ₹1.5 Cr across 120+ retail stores
  • Directed QA and release operations across 25+ product launches, cutting defects by 40%

I graduated from IIM Bangalore in March 2026 — where I sharpened my product and strategy instincts as Senior Coordinator of SIGMA, the Product Management Club — and joined Uber in April 2026 as a Business Operations Manager, back where a lot of this journey started.

Me in a nutshell

DatesWhereSummary
2026–Now 🚗 Uber Led city-level growth and supply operations across 10 cities in South & East India — cut onboarding CAC by 30% and grew BWE first trips 1.4x through targeted supply and demand interventions.
2025 🥤 Coca‑Cola (HCCB) Designed a sales-based margin strategy across 120+ stores, saving ₹1.5 Cr; built a market research dashboard adopted by 500+ general trade stores.
2021–2024 💻 IBM Supervised 25+ product releases across 5 launches (100% NPS); automated testing saving $650K+, and trained IBM Watsonx AI models on 15M+ customer records.
2023 📊 NextLeap / ProductHood Completed a hands-on Product Management fellowship — teardown frameworks, user-journey mapping, and PRD writing (see Case Studies below).
DatesWhereSummary
2024–2026 🎓 IIM Bangalore MBA — Senior Coordinator, SIGMA (Product Management Club); led case-prep sessions for 600+ students.
2016–2020 🎓 Andhra University B.Tech, Computer Science & Systems Engineering.
Business Operations Go-to-Market Strategy Market Expansion & City Launches Product Launch BTL / OOH Campaigns Funnel Analysis Root Cause Analysis Data-Driven Decision Making Process Optimization Budget & P&L Management Cross-Functional Leadership Stakeholder & Vendor Management Project & Program Management Agile / Scrum

Key Work Projects

Delivering trips, not just plans

Uber Bike — Multi-City Launch

Supported market expansion across multiple cities by improving supply readiness, onboarding flows, and city-by-city execution discipline.

Market Expansion GTM Stakeholder Mgmt
Uber Bike launch, helmet handover with police Uber Bike helmet handover indoors Warangal Uber Bike launch group photo Warangal Uber Bike launch stage banner Uber Bike launch group photo with helmets
MobilityGrowth Ops

Transit BTL — First Ride Free

Designed and coordinated below-the-line campaigns across transit hubs to acquire high-intent riders and improve conversion to first trips.

BTL / OOH Growth Strategy 16 Cities
First Ride Free billboard, roadside First Ride Free lamp-post series First Ride Free bus shelter at night
AcquisitionCampaign Ops

Case Studies

Teardowns and journey maps from my PM fellowship

Organic Finger Millet Bread

Market-entry strategy for bringing ragi-based blended bread into Switzerland, built around nutrition gaps and value-chain design.

Market Entry GTM

Problem Identified

Switzerland's bread market is developed but limited to wheat and rye, with no functional option for the 19% of the population aged 65+ who need bone-health, glycaemic-control, and fibre benefits — a real nutrition gap rather than a taste preference.

Solution & Execution

  1. Product: organic finger millet (ragi) as a wheat-blended everyday bread, not a niche health product.
  2. Value chain: a farm-to-fork design where India sources grain at MSP-linked pricing and Switzerland mills, bakes, and distributes.
  3. Demand sizing: ~8,500–9,000 tonnes across retirement homes and institutions for Phase 1–2.

Unit Economics

Worked the cost down to ₹77 (~CHF 0.68) per 500g loaf against a competitive target price of CHF 3.8–4.2 — an entry point with healthy distributor margins.

Spotify Recommendations

Teardown of Spotify’s recommendation logic, user discovery flows, and AI/ML-driven personalization experience.

Product Teardown AI/ML

The Question

How does Spotify decide what to play next, and what is it actually optimizing for?

How the Engine Works

  1. BaRT (Bandits for Recommendations as Treatments) drives the Discover/Recommendations shelf.
  2. The 30-second rule acts as an implicit feedback signal — a skip before 30 seconds reads as rejection.
  3. Content-based filtering converts audio into a mel-spectrogram read by a CNN, solving the cold-start problem that collaborative filtering alone can't.

Metric Ladder

Click-through rate → songs saved to playlists → average time spent listening to recommended music as the North Star.

Netflix Revenue Metrics

Metrics tree breaking revenue into subscriber and pricing levers, mapped to the product outcomes that move each branch.

Metrics Tree Growth Strategy

The Frame

Treats revenue as a function of two levers:
Revenue = (Monthly Avg Subscription Fee) × (# Subscribers)

Breaking Down Each Lever

  1. Subscribers: new, plus existing, minus churned.
  2. Average fee: spread across mobile, basic, standard, and premium plans.

Product Outcomes Mapped to Branches

Pricing tiers, referral discounts, exclusive regional content, and service-provider partnerships — each tied to the specific branch of the tree it would move.

Netflix User Journey

Mapped persona-driven discovery, selection, viewing, and retention stages for a weekend binge-watching user.

UX Research Journey Mapping

The Persona

Alok Sharma — a 28-year-old product designer who binge-watches on weekends and wants recommendations he can trust.

Seven Stages Mapped

Awareness → Discover → Signup → Plan Selection → Purchase → Onboarding → actually watching a show.

Friction Points Surfaced

  1. Signup only supports email — no direct Google or App Store login.
  2. No visible free-trial option at the point of decision.

Both show up as a dip in the emotion curve right before purchase.

Genii — Calm Money App

Concept app for payments, bills, refunds, and monthly money clarity — designed to reduce financial noise.

UX Gamification Figma

Problem Identified

A persona drowning in scattered UPI apps and bank alerts — the problem isn't missing features, it's financial noise.

Design Approach

One calm, precise view of payments, bills, and refunds, built on Self-Determination Theory and Octalysis game-design principles.

Mechanics That Reward Real Behavior

  1. Accuracy streaks for consistent, correct money habits.
  2. A "Bill Guardian" state for reliable autopay.
  3. Advisor status earned through consistently healthy habits.

Deliberately not empty streaks or forced transactions — rewards only follow genuine behavior change.

Awards & Achievements

🏅National Finalist
Flipkart Vidyarthini 3.0 — Women in Supply Chain Campus Program (2K+ footfall); offered a Pre-Placement Interview.
🚀Senior Coordinator, SIGMA
Product Management Club, IIM Bangalore — led case-preparation sessions for 600+ students.
⭐3× Manager's Choice Awardee
IBM — recognized for consistent client appreciation and a 0.5% test slippage rate.
🎓NextLeap Product Manager Fellowship
Completed May 2023 — the fellowship behind the product teardowns and strategy exercises in the case studies above.

Let's get in touch

🔗 LinkedIn
📞 Contact
+91 96402 21459